ALLTRAILS

Social Media Campaign

Student Work ​

​

      AllTrails is a free application designed for outdoor enthusiasts to discover trails both locally and worldwide. The app not only helps users track their running, hiking, and biking activities, but also facilitates reading and posting trail reviews among a community of fellow users. Additionally, AllTrails features outdoor fitness challenges where participants can engage with other users and potentially win prizes. ​​​​

​

      The following hiking challenge on the platform requires participants to achieve a minimum of 2.5 miles per day for 30 consecutive days. Participants can share their progress on social media, which not only promotes brand awareness, but also encourages engagement. As an incentive, the successful challenger will receive a discount code redeemable for any pair of Hoka hiking shoes. 

​​​​​

Copywriter: Katy Beall

Art Director: Katy Beall

​